The Ultimate Comparison of the Best Smartphones for Kids in 2023: Pinwheel, Gabb, Troomi, Bark and MMGuardian

This article was originally published 7/25/2023 and updated 11/21/2023

**The tech industry moves fast! While we spend a lot of time researching these products, things could change tomorrow! Be sure to double check current pricing and specs when shopping for smartphones.**

Choosing the best smartphone for your tween or teen can be a nerve-wracking experience. You’ve heard the stories about the dangers of social media and pornography. You know choosing a phone is an important step in teaching your child to have a healthy relationship with technology. Luckily, there are more options than ever as more companies create phones designed to keep kids safe. In this article, we’ll look at the phones available from Gabb, Pinwheel, Troomi, Bark, and MMGuardian to help you decide which one is the best smartphone for your kid.

Related: When Should Kids Have Cell Phones? Savvy Parents Reveal Best Strategies

Best smartphones for kids carriers and costs

First, let’s start with the basics: carriers and costs.

*Use the links below to take advantage of the latest specials for each of these phones.

• Gabb Use code DYM for exclusive promos
• Pinwheel Use link for 10% off (cannot be used in same order as free phones)
• Troomi  Use code DEFEND for $50 off
• Bark
• MMGuardian

Carriers

Most smartphones for kids run on a custom wireless network. Having their own network enables the company to tweak certain features that increase the phone’s safety, like limiting internet access or screening texts. Gabb’s wireless service is built on the Verizon network; Bark Wireless is based on T-Mobile, and Troomi on AT&T. This could be a problem if you live in an area that isn’t well covered by these networks or you want the convenience of having your child’s service bundled with your family plan. Pinwheel and MMguardian have the only phones designed for kids that can work with service from almost any carrier, depending on compatibility.

Service costs

Service costs for a kid-safe phone tend to be higher than typical phone service because you are paying for their advanced filtering and monitoring capabilities.

• Gabb and Troomi both have tiered plans in the $20-35 range, depending on the features you want.
• Pinwheel service may look cheaper at $15, but only because cellular service isn’t included. Adding a $10/month plan brings it right in line with Gabb and Troomi.
• Pinwheel and Gabb offer a discount for multiple lines, which could be useful if you have multiple kids needing a phone.
• MMGuardian costs $9.99/month without cellular service. If a $10/month cellular plan is added, MMGuardian becomes the most affordable option, totaling approximately $20/month for their service cost plus a cellular plan of your choice. MMGuardian phones also include their robust monitoring and alerting software.
• Bark's plans start at $29/month with no data service and go up to $89/month with unlimited data. The plan price also includes a subscription to Bark Premium, which can be used for an unlimited number of devices and children in your household. Bark Premium provides some of the best monitoring software available (more on that below), but only you can decide if the cost is worth it. We’ll note that Bark Premium monitoring can also be added to Pinwheel and MMGuardianphones at Bark’s regular $15/month price, but it will have fewer features without Bark’s custom hardware and software.

Phone options

Speaking of hardware, let’s talk about the phones themselves. All the carriers have an entry-level device in the $150-$200 range, which helps reduce the pain if your child is likely to drop or lose their phone while they’re learning to be responsible. (Make sure you check on the device warranty if this is a concern; Gabb and Bark include a one-year full warranty.) Pinwheel has the most phone options with five different models including refurbished phones as well as a Pixel phone at $599.

All of the phones have decent cameras, though Gabb’s lower tier phone will be noticeably worse than the rest: the rear-camera is 8-megapixels compared to the 50-megapixels on most of the other options. If you have a budding photographer, you may also need to get a phone with expandable memory, so be sure to look at the current phone models to see which models have this before you buy.

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Parental controls

And now on to the main attraction: the parental controls! You want to choose the best smartphone designed for kids and teens with the built-in tools to keep your child safe from porn, sexual predators, and the other dangers of the internet. Each of these phones has great features that help your child use technology responsibly, but with a slightly different philosophy. Let’s take a careful look at the parental control features of each phone to help you decide which one is right for your family. 

Related: How Do Kids Find Porn? Top 10 Ways in 2023

Gabb Phone & Gabb Phone 3 Pro

Gabb Phone

Gabb’s philosophy is that less is more. Even though they’ve added a few more apps since their early days, the Gabb Phone is still essentially flip-phone-like features in a smartphone-shaped box. (Gabb also offers the Gabb Watch 3 for even fewer distractions.)

There’s no browser and only 14 essential preloaded apps. The original Gabb Phone has the ability to disable picture and group texts if that’s something you need. (Pinwheel also has this feature.) Both the Gabb Phone and the Gabb Phone 3 Pro can use Gabb Music, the proprietary music streaming service that’s been human-screened to be appropriate for kids in language and themes.

Currently the Gabb phone is a ZTE Z2.

‍The advantage to the Gabb phone is that you’ll have fewer tech battles with your kids because there just isn't that much to argue about. It’s a phone with texting, a calendar, alarms, and GPS, and that’s about it. Gabb’s goal is to get your child off their screen and out doing things without you worrying.

Gabb Phone 3 Pro

This newly launched phone is geared towards tweens and teens. It comes preloaded with 13 essential apps, with the ability for parents to enable more Gabb reviewed apps from  the library of over 100 apps. Staying true to their mission, the Gabb Phone 3 Pro does not offer a browser or social media apps. The phone is a higher tier with a better camera. Currently it's a Samsung A13 (always check current models for the latest tech specs).

Gabb message filtering and monitoring

Gabb recently launched Gabb Messenger on both the Gabb Phone and the Gabb Phone 3 Pro. This messaging app blocks and flags any image likely to contain pornographic content, potential offensive or harmful words in messages, and links. Parents can receive these alerts and monitor texts in the parent app. We think this is a great additional layer of protection.

One major omission from Gabb’s features is that there’s no contact whitelist so anyone can contact your child if they have their phone number. Because of this, Gabb Phones could sometimes be plagued with spam calls and texts, though a recent upgrade to their spam protection claims to have fixed the problem.

Related: 5 Easy Tricks to Manage Screen Time and Get a Happier Family, Too

Troomi & Pinwheel

Customization and scheduling

Troomi and Pinwheel both focus on creating a customized phone experience that’s designed to grow with your child. Parents can create multiple profiles for different times of day (school, free time, homework time, bedtime) and restrict what phone features and apps are available during each period. Pinwheel’s system allows for more customization with checklists for your child’s routines and custom times. Troomi’s interface is more streamlined but sacrifices some of the customization you can get with Pinwheel.

App libraries

Both phones have a custom screened app library, preventing your child from wading through all the spammy or dangerous apps in the app store. Neither phone includes social media apps and they also have very few games or entertainment apps. Pinwheel’s apps are curated to be tools not toys, so there aren’t addictive gaming apps either. Before buying, we suggest that you browse their app library to make sure the apps you want are available. We like Pinwheel’s app library a little more as they have a rating system that notes potential app dangers for parents. For example, both Troomi and Pinwheel have Spotify available, but Pinwheel includes a note next to it about potential problems: “Mature content. Anonymous communication allowed. Consumption and addictive design.” As a parent, you still get to decide whether the app is right for your child, but Pinwheel does some of the research for you.

Related: Surgeon General's Warning! Social Media Poses "Profound Risk of Harm" to Children and Adolescents

Internet browser

One difference is that Troomi does have an internet browser that you can choose to enable, whereas Pinwheel keeps browsers off your child’s phone. The Troomi browser can be limited to a white-list so your child can only visit websites you specify, or it can run in a kid-safe mode with Troomi’s filtering system. This could be useful for older teens that may need internet access for homework.

Monitoring

Both Troomi and Pinwheel allow parents to view all of child texts in the parent portal, so there’s no need to scroll your kid’s phone to keep an eye on them. Pinwheel has a slight advantage over Troomi because you can install Bark monitoring (at an additional cost) to alert parents to concerning texts, emails, and searches without the need to look through all conversations. Both phones use a contact white-list so you can control who your child can talk to at any time.

Currently the Troomi phone is the Samsung A14, whereas Pinwheel has 5 phone choices including the Pinwheel 7A, Samsung A14, and other more affordable phone models.

Bark phone

Bark Philosophy

The Bark Phone has a unique approach from either the minimalist Gabb Phone or the structured approach of Troomi and Pinwheel. Bark’s philosophy is to give kids and teens some privacy. (Disclaimer: At DYM, we don't advocate for carte blanche privacy when it comes to tech access for kids. We believe it's safer for kids to expect privacy when they become adults.) So Bark does not provide parent access to all of your child’s texts and emails.

Monitoring and alerts

Bark uses computer algorithms to alert you when it detects a possible issue so you can review just that message. Sometimes you get false positives--Bark did not like it when my son was working on a report on tanks in WWII. But generally, Bark is good at alerting you to possible bullying or sexual content. It also can monitor a wide range of things like song lyrics and Google Docs, which the other services can’t. These concerns pop up as notifications on your phone so you can deal with them immediately, similar to the parental controls on Google Family Link. It’s a different approach that works better for some families but might not provide enough control for others. Bark is the most comprehensive in terms of monitoring as it can monitor social media posts, texting, Google Drive files, email, and much more.

Flexibility with apps

Another thing that’s different about Bark is that your child can have access to any app available in the Google Play store with parental approval. This allows maximum flexibility for the unique apps your child might need, but also means you’re on your own to determine what apps are safe or not. Another potential drawback in this system is that your child needs a non-supervised Google account to get this to work. On their phone, Bark handles all the parental controls that would normally be covered by Google. But your child could use this account on other devices to gain unfiltered internet access, so you’ll need to be careful to control access. Bark also has the unique feature of being able to set alarms on your child’s device remotely, so you can help them remember things from a distance.

More restricted plan for younger kids

Bark's latest offering is a specialized service plan designed for younger kids. Using the same phone provided for older kids (currently Samsung A13), this plan is priced at $29.95 per month. It covers unlimited talk and text, monitored texts and photos (similar to the plan for older kids), and excludes apps, browsers, or voicemail.

Related: Do Kids Deserve Digital Privacy? 3 Myths Debunked for Smart Parents

MMGuardian

MMGuardian stands out as an exceptionally customizable phone option, offering a level of customization unparalleled among the phones we've assessed.

Integrated features

Currently offering the Samsung A14 phone or A03S, MMGuardian strikes a balance between Pinwheel and Bark in terms of features. It's similar to Pinwheel in that all messages can be monitored remotely, and similar to Bark because it is equipped with MMGuardian's robust parental control software, including filtering, remote monitoring, and safety alerts. It uniquely integrates all three features directly into the phone. Similar to Bark, it provides the flexibility for parents to set stringent controls or opt for a more open approach.

Available apps

This phone allows parents to add any app from the store, catering to older kids and teens with specific app needs beyond the restricted libraries of Gabb, Pinwheel, or Troomi.

Web controls and alerts

MMGuardian and Bark both have comprehensive web controls and parent alerts. We like the ability to have full visibility of all messages and activity, rather than just an alert containing only the concerning message. (Pinwheel also offers full visibility, but doesn't give alerts.) We wish that each of these phones would block nude images before they made it to/or from the inbox, rather than being alerted after the fact. (Gabb Messenger has this feature). However, because any app can be added, we recommend adding a filtering app that blocks nudity, like Canopy (more information on Canopy here).

Compatibility and flexibility‍

We like MMGuardian due to its compatibility with any cellular service, enabling easy carrier selection based on what works best in a user's location or inclusion in a family plan. Moreover, the monitoring software can be removed when parents decide to transition the phone into a normal, unmonitored device. With these features, MMGuardian emerges as the most adaptable and future-proof option among these phones, capable of evolving with your child.

Remember the internal filter

Overall, we’re glad to see so many companies working to create phones designed around families. It’s a better world from when your only options were the iPhone or a flip phone. The availability of different options means that you should be able to find the best smartphone that also gives your child the tools they need. No matter which phone you choose, remember that no filtering system is completely foolproof. Make sure you talk about online dangers with your kids before handing them a device, and equip them with an internal filter. Our Brain Defense curriculum provides a great place to start the conversation.